Ever see the movie The Matrix? I loved that movie. It was one of the first action movies that had more than, well, mindless action.
There is no spoon
Red or blue pill.
It had a novel idea about the future. Humans were batteries, which powered our machine overlords. As you (hopefully) know, The Matrix was a computer program, and humanity was literally plugged in. The evil machines of the future maintained the Matrix; they wanted to keep the status quo.
Coincidentally enough, the good guys in the movie rescued people plugged into the matrix via the internet. I guess the machines didn’t think about ad-blockers.
The robots decided the year 1999 was the zenith of the human race.
In a lot of ways, with thick rose-tinted glasses, I agree. But that's a conversation for another time.
1999 is soon to be 20 years ago. Yes, 20 years ago. I remember the early internet, logging on (via AOL) to Zoog Disney to play games. Or rushing late at night to complete a homework assignment that was due the next day. Even in elementary school, I wasn't a good student.
A large number of websites were constructed in the late 1990’s and early 2000’s, before the mobile web. I guess you could say the Matrix machines chose a good time to stop time. Nobody had what we now consider the mobile web. In my childhood, the internet was accessible by dial-up on a computer
You can usually tell when a website is from that area. It’s simple, either open it on your smartphone or just resize your web browser window to go as narrow as possible. If the website resizes itself, it’s mobile optimized. If a majority of it disappears, it ain't.
A non-mobile optimized website is as useful as frosted tips in your hair.
Imagine have a customer, on their smartphone, clicking on the website. IF they have to pinch-and-scan your website, you’ve practically lost them. Why would they bother scanning around on a non-optimized website? Worse yet, why should they check yours when you competitors site works perfectly.
How many customers do you want to lose?