Facebook Doesn't Like Your Organic Reach

 Photo by  David East  on  Unsplash

Photo by David East on Unsplash

Does it feel like whenever you post on Facebook, the reach is practically nothing? Post after post, and none of it goes anywhere. I’m with you too, I have been working my clients Facebook business pages for a few months, and while I have been able to turn them around, I just feel like they aren’t growing at the right pace. Maybe it’s my greed, we want our clients' pages to perform well. You love watching their business grow and mature. Do you feel like it’s still worth it posting on Facebook?

Let’s break down some facts about Facebook's Organic Reach.

  • In June of 2016, Facebook optimized its algorithm to emphasize content posted by friends and family.

  • Facebook admitted in 2014 that is was giving less reach to pages.

  • Some pages even only get about 2% reach.

Crap, so what do you do? Furthermore, what if you are a small local business? I have a few suggestions:

  • I recommend checking out my Facebook Local Group Hack, which has tremendously increased my reach of my clients' posts.

  • Optimize your audience when you post. I didn’t even realize this was an option. Good article explains it here.

  • Similar to Instagram, there are good times to post on Facebook. Typically between 1 and 3 pm are the golden hours. This article takes it more in depth.

While part of me would love to ditch Facebook, I can’t with so many users, it’s impossible to turn a blind eye to the potentially HUGE amount of customers who are users. I’m not giving up on Facebook just yet.

Neither should you. Give the above recommendations a try, and let me know how they work.