Facebook isn’t what it used to be. Organic reach is on life support; it feels like no matter what you post to your followers, they don’t get it.
Facebook is more than happy to let you boost posts for only $X though.
So, as a marketer or business owner on a shoestring budget, how do you reach more people? Besides sharing everything from your business page to your personal profile, what do you do? In my opinion, Facebook groups are a mostly untapped gold-mine for free advertising. These groups will have thousands of local members, actively check out new posts, all ready to be marketed too. However, there is a right and a wrong way to go about it. Let's stick to what works.
These are my three steps to getting your local business out there on Facebook.
Step 1 Fill out all the basics
Make sure your entire Facebook business page is filled out. That means everything. Phone number, address, and good pictures. Pictures are a must, they communicate what your business is about so much better than words. Make sure the pictures are in good lighting and not pixelated either. People do search using Facebook search for a product or service. Having it properly filled out in all sections with good-looking pictures makes your business look much more credible than a business page that has almost nothing.
Step 2 Craft pleasing marketing
Having good pictures is one thing, having good looking marketing material is another. When it comes to advertisements, use good software. Don't worry, you don't have to invest in Photoshop. My recommendation for simple yet beautiful marketing material is Canva. This tool allows you to make beautiful visuals either from scratch or from one of their templates. Oh yeah, it’s free and easy to use too. This can allow you to design your own promotions to post on your page. Or, you can use the design of traditional marketing, such as paper flyer. But, we are here to utilize Facebook. Let's get to that.
Step 3 The keys to the city
Facebook groups. Time to do some digging. What I look for are buy and sell groups that are based in a local area. From what I have noticed, most have the towns they focus on in the description. Make sure you read those, some groups only allow business postings on certain days. Some don’t allow any. I personally have a spreadsheet that has the group's name, URL and group member count. This allows me to keep the groups organized, and helps me share efficiently. I also, as a service, post my clients promotions from their Facebook business pages to these local groups. A small Tip: copy and paste the text of your post into each new shared post for a clear Call To Action. Rinse and repeat. Now your promotion is in front of thousands of Facebook users.